PRODUCT LAUNCHES / REPORTAGE
A fragrance.
A whole world.
Givenchy · Gentleman Society
Product presentation
Givenchy’s Gentleman Society presentation, attended by singer Benjamin Clementine. From the bottles to the guests’ reactions, ten photographs tell the story of an encounter around a fragrance.
Photographs by Damien Guillaume
01 / THE SETTING
Stepping into
the brand’s world.
The wide view shows the venue and guests. I then move closer to the lighting installation to record the Gentleman Society event design.
02 / THE DISCOVERY
What we cannot see.
What a face reveals.
A fragrance cannot be photographed. I look for the gestures that introduce it and the expressions it prompts: a hand, a wrist, an attentive gaze.
03 / THE SPEAKER
A presence.
An expression.
When Benjamin Clementine speaks, I frame his face and the microphone more closely. The brand name remains visible in the background.
04 / THE CONVERSATIONS
The product brings people together.
Perspectives meet.
Conversations and photographs taken by guests are part of the event too. I look for these spontaneous moments beyond the presentation itself.
05 / THE DETAILS
Remembering the people.
And the setting’s identity.
I also keep photographs of the bottles, materials and Givenchy pattern. They record the details of the presentation alongside the photographs of the guests.
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